The Brickstock committee wanted to launch a family event with quality music, sensational food and good vibes.
The brief was straight forward... "Make it look fun!"
I instantly thought a mascot of some sort would personify the event and help welcome the family target market. He's sat on the logo and we used him throughout all promotional material.
The event was a great success and so they returned for a second year. The fun theme continued just with a refreshing new colour scheme, and of course the Brickstock mascot returned for a second show. This time he's strumming his guitar under a tree in the shade.